It would not hurt you to know in advance the points of SEO. The following are important points conquer strategy in SEO.
1) Do not associate your website with other websites such as link farms dubious.
2) Publish regular content to search bots.
3) Use keywords in the page title.
4) Content should be unique and original.
5) preferred static text link.
6) Site maps are recommended for larger websites.
7) There is no doorway pages or invisible text to try and manipulate the google rankings.
8) Adopt internal link structure is neat and well organized.
Overall SEO strategy is to improve your experience and beat your competitors when it comes to offering relevant information for web users. As long as you can do it, your website will continue to enjoy high rankings in google search engine.